Business Innovation

Step onto campus, feel the energy as navigate through registration lines, meet new friends, and feel your nerves transform into excitement for the week ahead

Meet your Advisor and classroom group while you participate in icebreaker activities and expectation setting, then enjoy hall time to relax, connect with peers, and ease into the week.   

Learn from an expert about how businesses attract and convert customers, from initial contact through closing the deal.

Define key concepts of the acquisition process, explore lead generation strategies, and map a complete customer journey. Apply what you learn to a real-world case study.

Work in teams to practice building customer relationships and demonstrate how companies grow their base through targeted strategies.

Test your knowledge in a lively trivia competition while building friendships, practicing your teamwork skills, and enjoying the fun side of the college experience.  

Hear from a professional about the importance of financial literacy and how leaders make smart money decisions.

Understand the fundamentals of profit and loss statements, budgeting, and forecasting. Learn how financial data drives business success.  

Collaborate with your team to apply budgeting and forecasting tools, test different cost-control strategies, and evaluate how financial choices affect growth.

Enjoy a fun, hands-on challenge that builds teamwork, strengthens problem-solving skills, and boosts confidence while creating unforgettable memories.  

Develop confidence in your communication through interactive speaking activities that encourage peer feedback and collaboration.

Hear directly from admissions professionals and college students about preparing for higher education and navigating campus life.

Walk through your host campus, explore academic spaces, and get a taste of what it’s like to be a future college student.  

Explore your surroundings in a fast-paced challenge that gets you moving, thinking creatively, and working with your team in new and exciting ways.

Engage in interactive workshops and team-based sessions that deepen your understanding of organizational strategy, team dynamics, and effective communication in a business setting.  

Examine how organizations align people with goals and evaluate strategies for managing challenges.

Work in teams to identify risks facing an organization, propose solutions, and practice strategic decision-making in a collaborative setting.

Share music, laughter, and moments that help you bond with peers and create joyful memories along the way.

Learn how businesses identify customer needs and use design thinking to create solutions that resonate with the market.

Explore the role of product management as you apply design thinking, understand the product development lifecycle, build a simple roadmap, and apply these concepts to a real-world business scenario.

Explore product management fundamentals, develop team-based product strategies, and refine professional presentations that integrate business planning, preparing you for a polished boardroom-style showcase.

Unwind with your group, reflect on progress together, and support one another as you get ready for the final boardroom pitch. Close the night with hall time to relax with peers.

Step into a professional-style boardroom experience as you deliver your team’s presentation, respond to thoughtful questions, offer constructive feedback to your peers, and reflect on the insights you’ve gained throughout the week.

Take in local sights and landmarks, then share a meal with peers as you explore your host city together and celebrate the week’s achievements.

Celebrate the week’s achievements, share final memories with your peers, and reflect on how the experience has shaped your goals. End the evening with hall time to connect one last time.

Head home with new memories, lifelong friends, and experiences you’ll carry into the future.

Students flying home will be escorted to the airport; all others will remain on campus until pick-up.